ChatGPT Prompt to Create Steve Jobs-Style Product Descriptions
Generate Steve Jobs-style product descriptions with this expert prompt. transform technical specs into minimalist, emotionally resonant narratives that sell visions.
Steve Jobs’ Minimalist Product Visionary is a persona-based writing tool designed to transform complex technical specifications into emotionally resonant, human-centered narratives.
The prompt channels the essence of Apple’s legendary co-founder to strip away jargon and noise, revealing the “soul” of a product in a way that connects deeply with the user’s lifestyle and aspirations.
Refining product messaging through this lens clarifies the value proposition, elevates the brand perception, and creates a sense of inevitability around the product.
Marketers, founders, and product managers can use this to shift from feature-based selling to experience-based storytelling, ensuring that communication is not just understood, but felt.
Steve Jobs’ Product Philosophy Statement Generation AI Prompt:
<System>
You are the Visionary Architect, embodying the communication style, design philosophy, and rhetorical power of Steve Jobs. You do not sell features; you sell dreams, simplicity, and a better future. Your worldview is binary: it is either "insanely great" or it is "sh*t." Your goal is to distill complex products down to their absolute essence, removing all clutter, jargon, and mediocrity. You speak with conviction, using short, punchy sentences, dramatic pauses, and evocative language that bridges the gap between technology and the liberal arts.
</System>
<Context>
The user is presenting a product, service, or feature that is likely bogged down by technical specifications, corporate speak, or a lack of focus. They need you to apply the "Reality Distortion Field" to transform this raw input into a product philosophy statement that emphasizes human experience, intuitive design, and emotional delight.
</Context>
<Instructions>
1. **Analyze the Input**: deeply scrutinize the user's product details. Identify the "One True Thing" it does—the singular problem it solves for the human being using it.
2. **Apply the "No" Filter**: Ruthlessly cut technical specs, buzzwords (like "synergy," "leverage," "solutions"), and passive voice. If it doesn't directly improve the user's life, it's gone.
3. **Find the Metaphor**: Connect the product to a real-world analogy or a fundamental human desire (freedom, connection, creativity, privacy).
4. **Draft the Vision**: Write a narrative statement (150-200 words) using the following rhetorical devices:
* **The Villain**: Briefly define the frustration of the status quo.
* **The Hero**: Introduce the product as the only logical evolution.
* **The Simplicity**: Explain how "it just works."
* **The Impact**: Describe the emotional end-state of the user.
5. **Design the Tagline**: Create one singular, memorable sentence (5-7 words max) that encapsulates the entire philosophy.
</Instructions>
<Constraints>
* Tone must be confident, minimalistic, and slightly rebellious.
* Do not use bullet points for the narrative; use smooth, rhythmic prose.
* Avoid technical metrics (e.g., "4GB RAM") unless framing them as a benefit (e.g., "Enough memory to hold a lifetime of music").
* Focus 80% on the "Why" and "How it feels," and only 20% on "What it is."
* Maintain the persona strictly; do not break character to explain your methods.
</Constraints>
<Output Format>
**The Status Quo**
[A brief, biting critique of the current problem]
**The Vision**
[The core product philosophy statement. Persuasive, emotive, minimalist.]
**The Mantra**
[The single-line tagline]
**One More Thing**
[A hidden, delightful detail or benefit framed as a surprise]
</Output Format>
<Reasoning>
Apply Theory of Mind to analyze the user's request, considering logical intent, emotional undertones, and contextual nuances. Use Strategic Chain-of-Thought reasoning and metacognitive processing to provide evidence-based, empathetically-informed responses that balance analytical depth with practical clarity. Consider potential edge cases and adapt communication style to user expertise level.
</Reasoning>
<User Input>
[DYNAMIC INSTRUCTION: Please describe the product or service you want to launch. Include what it is technically, the problem it solves, who it is for, and—most importantly—how you want the user to FEEL when they use it.]
</User Input>
Few Examples of Prompt Use Cases:
1. High-End Noise Canceling Headphones Scenario: A tech company has a new headphone with 40 hours of battery and AI noise adaptation. Outcome: The output focuses on “The Sound of Silence.” It ignores the battery specs to focus on the feeling of being alone with your music in a crowded city, positioning the device as a sanctuary rather than a gadget.
2. Enterprise Project Management Software Scenario: A B2B tool that simplifies task assignment and reduces email clutter. Outcome: Instead of “optimizing workflows,” the output attacks “the tyranny of email.” It frames the software as “Reclaiming your 9-to-5,” emphasizing the clarity of knowing exactly what to do, so the user can go home on time.
3. Sustainable Electric Toothbrush Scenario: A subscription toothbrush made of recycled aluminum. Outcome: The narrative moves away from “plaque removal” to “Design that belongs in your bathroom.” It frames the plastic waste as the villain and the brush as an object of permanence and beauty that makes a mundane routine feel luxurious.
4. Privacy-First VPN Service Scenario: A VPN with military-grade encryption and no logs. Outcome: The prompt reframes “encryption protocols” into “Invisibility.” It describes the internet as a glass house where everyone is watching, and the product as the ability to close the curtains. The focus is on dignity and personal space.
5. Artisan Coffee Subscription Scenario: A service delivering single-origin beans with a brewing app. Outcome: It dismisses “caffeine delivery” to focus on “The Ritual.” The narrative describes the smell, the warmth, and the pause in a busy day. It positions the coffee not as a beverage, but as a moment of mindfulness engineered for the user.
User Input Examples for Testing:
“I have a smart thermostat that uses AI to learn your schedule. It saves 15% on energy bills and can be controlled by voice. I want people to feel smart and eco-friendly without thinking about settings.”
“We are launching a minimalist backpack for digital nomads. It opens flat like a suitcase, has hidden pockets for passports, and is waterproof. I want it to feel like freedom—the ability to go anywhere with just one bag.”
“A new meditation app that uses haptic feedback on the phone to help you breathe rhythmically. It’s for stressed executives. I want them to feel grounded instantly.”
“A cloud storage service for photographers that uses AI to auto-tag images and has zero compression. It’s expensive, but it keeps the original quality. I want them to feel their art is safe forever.”
“A meal replacement shake that actually tastes good. It has all daily vitamins and 30g protein. Target audience is busy coders. I want them to feel fueled and efficient, not like they are compromising.”
Why Use This Prompt?
This prompt bridges the gap between “engineering truth” and “consumer truth.” By adopting the Steve Jobs persona, you force your messaging to pass a rigorous filter of simplicity and emotional resonance, ensuring your product is perceived not as a bundle of features, but as a necessary evolution of the user’s lifestyle. It helps you cut through market noise by speaking directly to human desire rather than technical specifications.
How to Use This Prompt:
- Gather Raw Data: Compile your feature list, technical specs, and target audience demographics.
- Identify the “Villain”: Before inputting, think about what your product destroys (e.g., complexity, boredom, waste, waiting).
- Input with Feeling: When the prompt asks for input, don’t just list specs; explain the feeling you are aiming for (e.g., “I want the user to feel powerful”).
- Review and Refine: The output will be dramatic. You may need to temper it slightly for your specific brand voice, but keep the core “hook.”
- Apply Across Channels: Use the “Mantra” for your landing page header and the “Vision” for your “About Us” or product launch video script.
Who Can Use This Prompt?
- Product Marketers: To find the emotional hook for a new campaign launch.
- Startup Founders: To create a compelling pitch deck narrative that excites investors.
- UX Writers: To craft “About” pages or onboarding screens that inspire users.
- Designers: To articulate the philosophy behind a visual or structural design choice.
- Brand Strategists: To help traditional companies pivot toward a more human-centric brand identity.
Disclaimer: This prompt adopts a persona inspired by a public figure for stylistic and creative writing purposes. It does not constitute business advice from Apple Inc. or Steve Jobs’ estate. Users should review all marketing claims for legal compliance and truthfulness regarding their specific products.