ChatGPT Prompt Collection to Create High-Converting Landing Page Copy

These prompts help you write every section of your landing page quickly. You can create headlines, benefits, and calls to action with ease. This leads to better results for your business goals. Create persuasive, direct, and very easy to read copy.

Content writing is the art of sharing information clearly. It helps businesses talk to their customers in a way that makes sense. Good writing makes complex ideas easy to understand for everyone. It builds trust and keeps your readers interested in what you have to say.

Businesses use content writing to sell products and share news. It is a vital part of any digital marketing plan today. Quality writing ensures your message reaches the right people at the right time. It turns simple visitors into loyal and happy customers.

Landing pages focus on one specific goal for the visitor. They guide people to take a single, clear action. This action could be buying a product or signing up for a newsletter. Clear copy is the most important part of these specific pages.

How to Use These Prompts

1. Select the prompt that matches the section you need to write.
2. Copy the entire prompt text from the blockquote.
3. Paste the text into your preferred AI chat tool.
4. Replace the bracketed text at the bottom with your specific product details.
5. Review the generated options and pick the one that fits your brand.

1. Hero Section Text

This prompt creates the first thing visitors see when they land on your site. It focuses on catching attention immediately and keeping people on the page. Use this to reduce bounce rates and spark instant interest.

Act as an expert Direct Response Copywriter. Your objective is to craft a compelling Hero Section for a landing page. This section includes a primary H1 headline and a supporting H2 sub-headline. You are writing for a visitor who has just clicked an ad or a link and needs immediate confirmation that they are in the right place. The headline must address a major pain point or a primary desired outcome. The sub-headline should expand on the “how” or provide additional social proof/credibility.

1. Analyze the product details provided in the User Input.
2. Create five different headline/sub-headline pairs.
3. Use the AIDA (Attention, Interest, Desire, Action) framework to ensure the copy is persuasive.
4. Ensure the H1 is under 12 words and the H2 is under 25 words.

Do not use clickbait or false claims. Maintain a professional yet urgent tone. Avoid using passive voice. Use the “Problem-Agitation-Solution” logic to ensure the headline resonates with the user’s current struggle. Format the output as a numbered list with clear “Headline:” and “Sub-headline:” labels for each variation. User Input: [Insert product name, target audience, and main problem solved here]

Expected Outcome You will receive five pairs of headlines and sub-headlines tailored to your audience. The results will be punchy, benefit-driven, and ready for your website’s top section. This helps you test different hooks to see what converts best.

User Input Examples

• Example 1: A project management tool for remote freelancers struggling with deadlines.
• Example 2: An organic meal delivery service for busy parents who want healthy dinners.
• Example 3: A high-yield savings account for young professionals looking to invest safely.

2. Benefit Statements

Use this prompt to turn dry features into emotional benefits. It shows the user exactly how their life gets better by using your service. It moves beyond “what it is” to “what it does for them.”

Act as a Conversion Rate Optimization (CRO) Specialist. Your goal is to transform a list of product features into powerful, benefit-driven statements. Most users do not care about the technical specifications; they care about the transformation the product provides. You must bridge the gap between a technical “feature” and the “emotional benefit” or “time-saving result” it delivers.

1. Take the features listed in the User Input.
2. For each feature, apply the “So What?” test to find the deeper value.
3. Write a bold benefit heading followed by a 2-sentence explanation for each.
4. Focus on themes like saving time, making money, reducing stress, or increasing status.

Keep the language simple and avoid industry jargon. Use active verbs like “Master,” “Save,” “Build,” or “Eliminate.” The tone should be helpful and empowering. Present the output in a bulleted list format. User Input: [Insert a list of 3-5 product features and your target audience here]

Expected Outcome You will get a list of benefit-driven bullet points that speak directly to your customer’s needs. Each point will clearly explain why a feature matters in real-world terms. This makes your product feel more valuable to the reader.

User Input Examples

• Example 1: Features: 256-bit encryption, 24/7 support, Mobile app. Audience: Small business owners.
• Example 2: Features: Non-stick surface, Dishwasher safe, Heat-resistant handles. Audience: Home cooks.
• Example 3: Features: AI-driven scheduling, One-click invoicing, Client portal. Audience: Creative consultants.

3. Value Proposition

This helps define why your product is unique in a crowded market. It clarifies exactly what you offer and why it matters more than other options. Use this to establish a strong brand identity.

Act as a Brand Strategist. Your objective is to define a Unique Value Proposition (UVP) that sets the product apart from all competitors. A strong UVP answers three questions: What is the product? Who is it for? Why is it better than the alternatives? You need to distill the essence of the brand into a single, memorable statement that resonates with the core demographic.

1. Review the company mission and competitor landscape provided in the User Input.
2. Identify the “Unfair Advantage” of the product.
3. Draft three distinct UVP versions: The “Direct” version, the “Story-based” version, and the “Short & Punchy” version.
4. Ensure the statement is customer-centric rather than company-centric.

Avoid “we are the best” or “world-class” fluff. Use concrete nouns and specific outcomes. Focus on the “Value = Benefit – Cost” formula to ensure the proposition feels weighted toward the user’s advantage. Output the results with a brief explanation of why each version works for the specific audience. User Input: [Insert product description, primary competitors, and what makes you different here]

Expected Outcome You will receive three distinct ways to describe your business value. Each version targets a different psychological trigger for your customers. This gives you a clear statement to use across all your marketing materials.

User Input Examples

• Example 1: We sell eco-friendly sneakers. Competitors use plastic. We use recycled ocean waste and ship in 2 days.
• Example 2: An online coding bootcamp. Competitors are expensive. We only charge students after they get a job.
• Example 3: A local pet grooming service. We come to your house in a van while others require you to drive to a shop.

4. CTA Variations

This prompt generates buttons and links that drive immediate action. It moves users from reading your page to clicking your buttons. It helps you avoid boring text like “Submit” or “Click Here.”

Act as a UX Writer specializing in microcopy. Your goal is to create five variations of Call-to-Action (CTA) button text. The CTA is the most critical point of friction on a landing page. It must be low-risk and high-reward. The language should be action-oriented and, where possible, written from the perspective of the user (e.g., “Start My Free Trial” instead of “Start Your Free Trial”).

1. Identify the primary goal of the landing page from the User Input.
2. Create variations based on different psychological triggers: Urgency, Curiosity, Benefit, and Low-Risk.
3. Keep each CTA between 2 and 5 words.
4. Provide a brief “Why it works” note for each variation.

Use high-energy verbs. Avoid “Submit,” “Send,” or “Register.” Focus on what the user gets immediately after clicking. Format the output as a table with two columns: “CTA Text” and “Psychological Trigger.” User Input: [Insert the desired action (e.g., sign up, buy now, download ebook) and the specific offer here]

Expected Outcome You will receive a table of diverse button text options. Each one will use a different strategy to encourage a click. This allows you to A/B test your buttons to find the highest-performing text.

User Input Examples

• Example 1: Goal: Get people to download a free SEO checklist.
• Example 2: Goal: Get people to book a free 15-minute consultation call.
• Example 3: Goal: Get people to buy a limited edition winter jacket.

5. Feature Explanation

Use this to explain the technical parts of your product without losing interest. It keeps descriptions clear and organized. This is perfect for complex products that need a bit more detail.

Act as a Technical Copywriter. Your objective is to describe a complex feature in a way that is easy for a non-technical person to understand. Many landing pages fail because they become too technical or too vague. Your task is to find the middle ground: explain the “how it works” part with enough detail to build trust, but enough simplicity to maintain momentum.

1. Use the technical details provided in the User Input.
2. Use an analogy to explain the complex mechanism.
3. Break the explanation into 3 clear, chronological steps.
4. Highlight the “Peace of Mind” factor of the feature.

Use the “Inverted Pyramid” style of writing: most important info first. Avoid long blocks of text. Use short sentences and bullet points to improve readability. Provide a single, well-structured section ready for a “How It Works” or “Features” area of a website. User Input: [Insert the technical feature name and a brief description of how it works here]

Expected Outcome You will get a clear, three-step explanation of your product’s features. It will include an easy analogy that makes the technology feel accessible. This helps build authority and trust with your more skeptical visitors.

User Input Examples

• Example 1: Feature: Blockchain-based voting system for local clubs.
• Example 2: Feature: Proprietary cold-press extraction for fruit juices.
• Example 3: Feature: Multi-layer cloud synchronization for video editing files.

6. Social Proof Lines

This builds trust by highlighting your success stories. It shows potential customers that others already love your work. It is the best way to prove that your product actually works.

Act as a Social Proof Architect. Your goal is to draft short, punchy “Social Proof Lines” or “Trust Signals” for a landing page. These are not full testimonials. Instead, they are short snippets used near buttons, in footers, or under headlines to reduce user anxiety. They should leverage numbers, authority, and relatability.

1. Look at the data points provided in the User Input.
2. Create five different trust signals (e.g., “Joined by 10,000+ experts,” “Rated 4.8/5 by customers”).
3. Focus on three areas: Scale (how many), Success (what results), and Speed (how fast).
4. Ensure each line is under 10 words.

Do not exaggerate figures. Use specific numbers (like 1,247) instead of round numbers (like 1,000) to increase perceived honesty. Output the results as a list of short “micro-copy” snippets. User Input: [Insert number of customers, average rating, years in business, or specific big-name clients here]

Expected Outcome You will receive five short snippets that add instant credibility to your page. These can be placed anywhere to help hesitant users feel safe. They turn raw data into persuasive reasons to trust you.

User Input Examples

• Example 1: 5,000 customers, 4.9 stars on Trustpilot, 10 years experience.
• Example 2: Used by Google and Netflix, 1 million downloads, Featured in Forbes.
• Example 3: 24-hour response time, 100% money-back guarantee, 300+ successful projects.

Conclusion

Writing landing page copy does not have to be a struggle. These prompts provide a strong starting point for any digital project. They help you stay focused on your audience’s needs and desires.

Using AI as a partner allows you to focus on the big picture. You can spend more time on strategy and less on the blank page. These tools ensure your message is clear and your calls to action are strong.

Start by testing one or two prompts on your next campaign today. You will likely see an improvement in how people interact with your site. Good luck with your writing and your business growth.