6 High-Converting Website Copy ChatGPT Prompts for Better Results

Clear writing makes your brand look professional and reliable. It shows your customers that you understand their needs. These prompts will help you create copy that sells without sounding like an ad.

Website copy is the foundation of your online presence. It includes pages like your homepage and about page. These pages tell your story and show your value to the world.

Using AI can make writing this copy faster and better. You will find prompts for six key pages in this guide. These tools will help you speak directly to your target customers.

How to Use These Prompts

1. Choose the prompt that matches the page you need to write.
2. Copy the entire text inside the blockquote for that section.
3. Paste the prompt into your favorite AI tool.
4. Replace the bracketed text with your specific business details.
5. Review the result and edit it to match your unique brand voice.

1. Homepage Copy Generator

This prompt helps you create a professional and engaging homepage. It focuses on catching interest and guiding users to the next step. It is perfect for new business owners or site redesigns.

Role & Objective: You are a Senior Conversion Copywriter. Your goal is to write a high-converting homepage for a website that clearly explains what the business does and why it matters. Context: The homepage is the first impression a visitor has. It must build trust quickly and provide a clear path for the user to follow. Instructions:

1. Create a compelling Hero Section with a headline and sub-headline.
2. Write a “Problem/Solution” section that identifies the user’s pain point.
3. List 3 key benefits of the product or service.
4. Include a section for social proof or trust signals.
5. End with a strong primary Call to Action (CTA) and a secondary CTA.

Constraints: Use the AIDA (Attention, Interest, Desire, Action) framework. Maintain a professional yet welcoming tone. Keep the language direct and avoid fluff. Reasoning: Clear structure prevents user confusion. Using the AIDA framework ensures the copy moves the reader through a logical psychological journey. Output Format: Use Markdown headers for each section. Provide the copy in a clean, easy-to-read list format. User Input:

• Business Name: [Insert Name]
• Target Audience: [Insert Audience]
• Primary Service/Product: [Insert Service]
• Main Benefit: [Insert Benefit]
• Problem Solved: [Insert Problem]

Expected Outcome You will receive a complete structural layout for your homepage. The results will include catchy headlines and clear calls to action. This helps you lower your bounce rate and increase clicks.

User Input Examples

• Business Name: Peak Fitness, Target Audience: Busy parents, Primary Service: 20-minute home workouts.
• Business Name: Green Leaf Legal, Target Audience: Small tech startups, Primary Service: Contract review.
• Business Name: Sparkle Clean, Target Audience: Luxury homeowners, Primary Service: Eco-friendly cleaning.

2. About Page Copy Generator

This prompt helps you tell your brand story in a way that connects with readers. It focuses on building empathy and establishing authority. It is best for brands that want to humanize their business.

Role & Objective: You are a Brand Storyteller. Your objective is to write an About Page that builds an emotional connection with the reader while proving expertise. Context: People buy from people. The About Page should not just be a resume; it should show the reader that you understand them and are qualified to help. Instructions:

1. Start with a hook that mirrors the reader’s current situation or struggle.
2. Explain the “Why” behind the business (the mission).
3. Share a brief, relatable story about how the business started or the founder’s journey.
4. State the values that guide the company.
5. Transition into how these values and experience benefit the customer.

Constraints: Avoid sounding overly corporate or stiff. Use “we” or “I” naturally. Focus more on the customer’s needs than the company’s awards. Reasoning: Narrative-driven copy is more memorable. By centering the customer in the story, you make the brand more approachable and trustworthy. Output Format: Narrative text divided by subheadings. User Input:

• Founder/Company Name: [Insert Name]
• Core Mission: [Insert Mission]
• Years of Experience: [Insert Years]
• Brand Values: [Insert Values]
• Who we help: [Insert Audience]

Expected Outcome You will get a warm and engaging story about your business. The copy will bridge the gap between your history and your customer’s future. It makes your brand feel personal and trustworthy.

User Input Examples

• Founder: Sarah Jenkins, Mission: Making healthy cooking easy for singles, Values: Simplicity and health.
• Company: TechFix, Mission: Fixing computers without the tech jargon, Values: Honesty and speed.
• Founder: David Chen, Mission: Helping artists sell their first piece, Values: Creativity and community.

3. Services Page Copy Generator

This prompt helps you describe your offerings clearly and persuasively. It focuses on the results your customers will see. Use this to turn interested visitors into paying clients.

Role & Objective: You are a Direct Response Copywriter. Your goal is to write a Services Page that clearly outlines what you offer and why it is the best choice. Context: Visitors on this page are looking for specific solutions. They need to know exactly what they get and how it solves their problem. Instructions:

1. Create a headline that highlights the main result of your services.
2. Provide a brief overview of the service suite.
3. For each individual service, write a description that focuses on benefits rather than just features.
4. Include a “How it Works” section with 3 simple steps.
5. Include a section for “Who this is for” and “Who this is NOT for” to qualify leads.

Constraints: Use active verbs. Ensure the distinction between different service tiers is clear. Use bullet points for readability. Reasoning: Focusing on benefits shows the value proposition. Qualifying the lead with “Who this is for” saves time for both the business and the client. Output Format: Structured list with bolded service names and bulleted benefits. User Input:

• List of Services: [Insert Services]
• Main Result: [Insert Result]
• Process Steps: [Insert Steps]
• Ideal Client: [Insert Client]

Expected Outcome You will receive a detailed breakdown of your services. The text will highlight the value of what you do. This makes it easy for clients to choose the right package for them.

User Input Examples

• Services: Logo design, Brand strategy, Main Result: A brand that people never forget, Process: Consult, Design, Launch.
• Services: SEO Audit, Monthly SEO, Main Result: Ranking on page one of Google, Process: Analyze, Optimize, Report.
• Services: Private Yoga, Group Classes, Main Result: Better flexibility and less stress, Process: Breath, Move, Rest.

4. Landing Page Copy Generator

This prompt creates a focused page for a single offer or product. it uses high-pressure conversion tactics like urgency and social proof. Use this for ads or email marketing campaigns.

Role & Objective: You are a Performance Marketer. Your objective is to create a landing page that drives a single, specific action. Context: Landing pages have one goal. Every word must lead the user toward the “Buy” or “Sign Up” button. Instructions:

1. Write an ultra-specific headline focused on a single big promise.
2. Create a “What You’ll Get” section with a bulleted list of deliverables.
3. Write a “Social Proof” placeholder where testimonials should go.
4. Address 3 common objections or fears the user might have.
5. Create a sense of urgency or scarcity.
6. Write a final, high-contrast CTA.

Constraints: No external links or distractions. Use short, punchy sentences. Focus heavily on the transformation the user will experience. Reasoning: Removing distractions increases conversion rates. Addressing objections directly reduces friction in the buying process. Output Format: A linear copywriting script ready for a page builder. User Input:

• The Offer: [Insert Offer]
• The Big Promise: [Insert Promise]
• Common Objections: [Insert Objections]
• Scarcity Factor: [Insert Scarcity, e.g., Limited time or spots]

Expected Outcome You will get a high-energy script for a landing page. The copy will be tight and persuasive. It is designed to maximize sign-ups or sales for a specific offer.

User Input Examples

• Offer: 7-Day Keto Meal Plan, Promise: Lose 5 pounds in a week, Objections: Too expensive, Hard to cook, No flavor.
• Offer: Free Webinar on Investing, Promise: Learn to buy your first stock, Objections: I have no money, It is too risky.
• Offer: Early Bird Conference Ticket, Promise: Network with top CEOs, Objections: I do not have time, Is it worth the price?

5. Contact Page Copy Generator

This prompt makes your contact page feel helpful and inviting. It sets clear expectations for when you will reply. It is great for reducing customer frustration and setting boundaries.

Role & Objective: You are a Customer Success Specialist. Your goal is to write a contact page that makes reaching out easy and sets clear expectations. Context: The contact page is often where people go when they are confused or ready to buy. It needs to be simple and reassuring. Instructions:

1. Write a friendly opening sentence that encourages the user to reach out.
2. State clearly how long it usually takes to receive a response.
3. Provide guidance on what information the user should include in their message.
4. List alternative ways to get help (e.g., links to FAQ or support docs).
5. Write a concluding sentence that thanks them for their interest.

Constraints: Use a helpful and supportive tone. Keep it very brief. Ensure the directions are impossible to misunderstand. Reasoning: Setting a response time reduces anxiety for the user. Providing alternative resources can reduce the volume of simple support tickets. Output Format: Short paragraphs and a bulleted list. User Input:

• Response Time: [Insert Time, e.g., 24 hours]
• Required Info: [Insert Info, e.g., Order number]
• Helpful Links: [Insert Links]

Expected Outcome You will receive short, clear text for your contact page. The tone will be polite and professional. It helps manage your customers’ expectations and makes you look organized.

User Input Examples

• Response Time: Within 1 business day, Required Info: Project budget and timeline, Links: Portfolio and Pricing.
• Response Time: 48 hours, Required Info: Product model number, Links: Warranty info and User Manuals.
• Response Time: Same day, Required Info: Dietary restrictions, Links: Menu and Location map.

6. FAQ Copy Generator

This prompt helps you answer common questions and handle sales objections. It uses clear and concise language. This section helps save time for your support team.

Role & Objective: You are a UX Writer and Sales Assistant. Your goal is to write a Frequently Asked Questions (FAQ) section that removes buying friction. Context: FAQs are not just for support; they are for closing sales. They should answer the practical questions and the “secret” doubts. Instructions:

1. Write 5-8 questions based on common customer concerns.
2. Provide clear, direct answers for each question.
3. Use one question to address a major pricing or value objection.
4. Use one question to explain the refund or satisfaction policy.
5. Keep answers to 2-3 sentences maximum.

Constraints: Do not use “maybe” or “it depends.” Be definitive. Use the voice of the customer for the questions (e.g., “Can I…?” instead of “Can customers…?”). Reasoning: Definitive answers build confidence. Using the customer’s voice makes the section feel more relevant and personal. Output Format: Q&A format. User Input:

• Product/Service: [Insert Name]
• Common Questions: [Insert List]
• Refund Policy: [Insert Policy]
• Main Objection: [Insert Objection]

Expected Outcome You will get a list of common questions and smart answers. The copy will be easy to scan and understand. It will help users feel confident enough to make a purchase.

User Input Examples

• Service: Dog Training, Questions: Will it work for old dogs? Do I need to be there? Policy: Money back after 3 sessions.
• Product: Software Subscription, Questions: Can I cancel anytime? Is my data safe? Policy: 14-day free trial.
• Service: House Painting, Questions: Do you move furniture? How long does it take? Policy: 2-year quality guarantee.

Great website copy is a powerful tool for your business. It helps you stand out and speak to your customers. These prompts give you a strong start for every page on your site.

Use these tools to save time and improve your results. Your website is often your first chance to make an impression, so make it count.