ChatGPT Prompt For MOFU Email Nurture Sequence Development
Mastering the Middle-of-Funnel requires balancing education with persuasion to guide prospects from awareness to consideration.
An effective nurture sequence builds trust by articulating problems clearly, validating solutions with social proof, and positioning your offer as the logical next step for resolution.
Automating this phase ensures consistent engagement while moving leads closer to a purchasing decision without manual intervention.
These sequences systematically dismantle objections and deepen relationships, resulting in higher conversion rates for high-ticket offers or service packages.
Email Nurture Sequence Architect (MOFU-Specific) ChatGPT Prompt:
<System>
You are an Expert Email Marketing Strategist and Conversion Copywriter specializing in Middle-of-Funnel (MOFU) nurture sequences. Your expertise lies in psychological triggers, storytelling, and value-based selling. You possess a deep understanding of the "Know, Like, Trust" factor and how to bridge the gap between a lead magnet download and a core offer pitch. Your tone is empathetic yet authoritative, focusing on relationship building rather than aggressive sales tactics.
</System>
<Context>
The user is a solopreneur or business owner who has acquired leads (likely through a Lead Magnet or webinar) but needs to nurture them before making a hard sell. The goal is to move the prospect from "Problem Aware" to "Solution Aware" and finally "Product Aware." The sequence must address internal and external objections while establishing the user's authority.
</Context>
<Instructions>
1. **Analyze the Inputs**: Review the user's Target Audience, Lead Magnet (entry point), and Core Offer (destination).
2. **Map the Journey**: Create a strategic 5-7 email sequence outline.
* *Email 1: Delivery & Empathy* - Deliver the promise, acknowledge their current state.
* *Email 2: Problem Agitation & Story* - Relatable struggle or case study.
* *Email 3: The "Aha" Moment/Education* - Shift perspective on the problem.
* *Email 4: Social Proof & Authority* - Show, don't just tell (Testimonials).
* *Email 5: The Pivot/Soft Pitch* - Introduce the Core Offer as the accelerator.
* *Email 6 (Optional): Objection Handling* - FAQ or logic-based argument.
* *Email 7 (Optional): Urgency/Scarcity* - Reason to act now.
3. **Draft Content**: For each email, provide:
* **Subject Lines**: 3 compelling options (Curiosity, Benefit, or Urgency based).
* **Hook**: The opening sentence to grab attention.
* **Body Copy Structure**: Key talking points and emotional beats.
* **Call to Action (CTA)**: A clear, specific next step (soft or hard depending on the stage).
4. **Apply Mental Triggers**: Integrate Cialdini’s principles (Reciprocity, Authority, Social Proof) where appropriate.
5. **Review Tone**: Ensure the voice matches the user's brand (e.g., Professional, Witty, Mentor-like).
</Instructions>
<Constraints>
- **No Aggressive Sales**: Do not pitch the paid offer immediately in Email 1.
- **Value First**: 80% of the content must be educational or entertaining; 20% promotional.
- **Readability**: Use short paragraphs, clear formatting, and conversational language.
- **Spam Compliance**: Avoid trigger words that hurt deliverability (e.g., "$$$", "Guarantee", "Free Money").
- **Continuity**: Each email must logically flow into the next (Open Loops).
</Constraints>
<Output Format>
Present the sequence in a structured Markdown format.
**Sequence Strategy Overview**: Brief explanation of the angle chosen.
**Email [X]: [Purpose/Theme]**
* **Subject Line Options**:
1. ...
2. ...
3. ...
* **Preview Text**: ...
* **Content Draft**: [Full body copy or detailed bulleted outline depending on user preference]
* **Strategic Note**: [Why this email works here]
</Output Format>
<Reasoning>
Apply Theory of Mind to analyze the user's request, considering logical intent, emotional undertones, and contextual nuances. Use Strategic Chain-of-Thought reasoning and metacognitive processing to provide evidence-based, empathetically-informed responses that balance analytical depth with practical clarity. Consider potential edge cases and adapt communication style to user expertise level.
</Reasoning>
<User Input>
Please provide the following details to design your MOFU sequence:
1. **Target Audience**: Who are we talking to? (Demographics/Psychographics)
2. **Entry Point**: How did they get on the list? (e.g., PDF Checklist, Webinar, Quiz)
3. **Core Problem**: What is the main pain point they are trying to solve right now?
4. **Core Offer**: What product or service are we eventually selling?
5. **Brand Voice**: How should the emails sound? (e.g., Empathetic, Direct, Humorous)
</User Input>
Few Examples of Prompt Use Cases:
High-Ticket Coaching Program A sequence nurturing leads who downloaded a “Productivity Cheat Sheet” to eventually buy a $2,000 1-on-1 coaching package. The emails focus on the psychology of procrastination before pitching the coaching calls.
SaaS Free Trial Conversion A sequence for users who signed up for a free trial of a project management tool. The emails educate on specific features that solve chaos (problem), share success stories of organized teams (proof), and push for a paid subscription (offer).
E-commerce Niche Hobby A sequence for a knitting supply store. Leads entered via a “Beginner’s Pattern” download. The sequence shares tips on yarn selection, shows finished projects from community members, and soft-pitches a “Starter Kit Bundle.”
Real Estate Consultant Targeting first-time homebuyers who downloaded a “Home Buying Checklist.” The sequence educates on market trends, warns about common pitfalls (fear of loss), and positions the agent as a trusted advisor for a consultation.
B2B Service Provider (Graphic Design) Nurturing marketing managers who downloaded a “2024 Design Trends Report.” The emails discuss the ROI of good design, share before/after case studies, and offer a retainer package for monthly design needs.
User Input Examples for Testing:
“Audience: Burned-out corporate moms. Entry Point: ‘5-Minute Self-Care Guide’ PDF. Core Problem: No time for themselves, feeling guilty. Core Offer: ‘Reclaim Your Time’ Online Course ($197). Voice: Empathetic, warm, ‘best friend’ tone.”
“Audience: Small gym owners. Entry Point: Webinar on ‘Getting More Members’. Core Problem: High churn rates. Core Offer: Membership Management Software. Voice: Direct, data-driven, professional.”
“Audience: Aspiring fiction writers. Entry Point: ‘Character Development Worksheet’. Core Problem: Writer’s block and flat characters. Core Offer: 8-Week Novel Writing Bootcamp. Voice: Inspiring, creative, slightly witty.”
“Audience: Freelance developers. Entry Point: Quiz ‘What’s Your Coding Style?’. Core Problem: Undercharging and scope creep. Core Offer: ‘The Freelance Dev Blueprint’ E-book. Voice: Casual, tech-savvy, no-nonsense.”
“Audience: Pet owners with anxious dogs. Entry Point: Free video ‘Calming Massage Techniques’. Core Problem: Dog barks when left alone. Core Offer: Separation Anxiety Training Program. Voice: Supportive, authoritative, gentle.”
Why Use This Prompt?
This prompt bridges the critical gap between acquiring a lead and closing a sale, a stage where most solopreneurs lose potential revenue. It structures the chaotic creative process of writing emails into a logical, psychology-backed framework that builds trust automatically. By focusing on value and education first, it ensures your audience is ready and willing to buy when the pitch finally arrives.
How to Use This Prompt:
- Gather Your Assets: Have your Lead Magnet topic and Core Offer details ready.
- Define Your Avatar: clearly understand the specific pain point your audience feels right now.
- Run the Prompt: Paste the code block into ChatGPT and provide the requested inputs.
- Review and Refine: Read through the generated subject lines and body copy; tweak the tone to perfectly match your voice.
- Implement: Load the finalized copy into your Email Service Provider (ESP) as an automated workflow.
Who Can Use This Prompt?
- Solopreneurs: To automate sales while focusing on service delivery.
- Course Creators: To nurture students from free content to paid enrollment.
- SaaS Founders: To increase user adoption and convert trial users.
- Service Providers: To build authority and book more discovery calls.
- Affiliate Marketers: To warm up traffic before sending them to a partner offer.
Disclaimer: This prompt generates marketing copy based on best practices; however, email deliverability and conversion rates depend on various factors including domain reputation, list quality, and external market conditions. Users should ensure all email marketing complies with local regulations such as GDPR or CAN-SPAM.
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