Like me and many others, SaaS or Startup founders are mostly from tech background and fail in creating irresistible sales offer to generate revenue.
In my experience, capturing your audience’s attention is more challenging than ever.
Traditional copywriting methods often fall short in conveying the unique value of your product.
This article introduces five different frameworks and a hybrid approach, combining the strengths of multiple proven frameworks to create compelling and effective sales copy.
1. The 4P formula — Problem, Promise, Proof, Proposal
It a proven copywriting structure used to create clear, persuasive, and results-driven sales messages. It guides the reader from identifying with a pain point to taking action. Here’s a breakdown with a real-world example to show how each part works:
Problem
This is where you describe the pain or challenge your target audience is facing. It should be something they recognize and feel emotionally connected to.
Goal: Make the reader say, “Yes, that’s exactly what I’m struggling with.”
Example (Product: Time Management App for Freelancers):
You’re constantly switching between projects, missing deadlines, and working late nights. Your to-do list grows, but your productivity doesn’t. You feel busy all day — but accomplish nothing meaningful.
Promise
Now, show the transformation. Explain what life looks like after the problem is solved. This is the desired outcome your product or service offers.
Goal: Build desire and hope.
Example:
Imagine ending each day with your tasks complete, projects delivered on time, and still having time for yourself. One simple tool can help you work smarter — not longer.
Proof
Here, you back your promise with evidence. It could be testimonials, case studies, stats, awards, or product demos.
Goal: Build trust and eliminate doubt.
Example:
Over 12,000 freelancers use FocusFlow to organize tasks, set smart goals, and track time efficiently. Users report a 35% increase in project completion rates within the first 30 days.
Proposal
This is the call to action. Tell them exactly what to do next and make it as easy and risk-free as possible.
Goal: Get the reader to act now.
Example:
Start your free 14-day trial of FocusFlow today. No credit card needed. See how much more you can get done — without burning out.
✅ Summary
| Step | Purpose | Example (FocusFlow App) |
|---|---|---|
| Problem | Show the reader’s pain | “You’re working late nights but still missing deadlines…” |
| Promise | Show what’s possible | “Imagine finishing your work early and reclaiming your evenings…” |
| Proof | Build trust with evidence | “12,000+ freelancers increased productivity by 35% using FocusFlow.” |
| Proposal | Clear CTA to take action | “Start your free 14-day trial. No credit card needed.” |
Using the 4P structure keeps your message focused, emotionally engaging, and conversion-ready.
It works across product pages, landing pages, sales emails, and video scripts.
2. Star–Story–Solution copywriting framework
Let’s decide this framework:
Star
Introduce the main character — a relatable person, customer, or user. This “star” represents your audience. The goal is instant connection.
Goal: Make the reader see themselves in the star.
Example (Product: Online Graphic Design Tool):
Meet Priya, a freelance content writer. She knew strong visuals helped posts go viral — but she wasn’t a designer.
Story
Describe the situation the star faced. Talk about struggles, mistakes, failed solutions, or frustrations. This builds tension and keeps the reader interested.
Goal: Create emotional connection through a short, clear narrative.
Example:
Priya tried using Photoshop but gave up after two hours. She downloaded free templates, but nothing looked original. Clients wanted more visuals, but Priya was stuck — spending hours creating designs that still looked amateur.
Solution
Now introduce the product as the turning point. Show how it helped solve the problem clearly and simply.
Goal: Position the product as the smart, obvious solution.
Example:
Then she found DesignCraft. With drag-and-drop templates made for writers and bloggers, Priya created stunning graphics in minutes. No design skills. No delays. Now, her posts get shared more, and her clients are thrilled.
✅ Summary
| Step | Purpose | Example (DesignCraft Tool) |
|---|---|---|
| Star | Introduce relatable character | “Meet Priya, a freelance content writer…” |
| Story | Show the struggle or pain | “She tried Photoshop, free templates, and failed to create visuals clients liked…” |
| Solution | Present the product as the answer | “Then she found DesignCraft — now her posts look professional and get more shares.” |
This framework works best for storytelling-focused copy — especially in ads, emails, landing pages, and video scripts. It’s simple, relatable, and drives action through emotion and logic.
3. Hormozi’s Value Equation:
(Dream Outcome × Perceived Likelihood of Success) / (Time × Effort)
This formula helps you write persuasive sales copy by increasing the perceived value of your offer.
Dream Outcome
Describe the result the customer truly wants. It must be specific, desirable, and relevant.
Goal: Create strong emotional desire for the end result.
Example (Product: Business Coaching Program):
Build a six-figure consulting business without cold calls or paid ads.
Perceived Likelihood of Success
Show the customer that your product will work for them. Use social proof, a clear method, or expert support to build confidence.
Goal: Increase trust in the result.
Example:
1,700 consultants have used our 6-week system to land high-ticket clients — even with no sales background. Step-by-step templates, coaching, and weekly reviews ensure you never get stuck.
Time Delay
Reduce how long it takes to see results. People want fast wins. Show a timeline.
Goal: Make the benefit feel immediate.
Example:
You’ll land your first client within 21 days — or we’ll coach you until you do.
Effort & Sacrifice
Lower the amount of work, learning, or discomfort needed. Make the process easy to follow.
Goal: Remove friction.
Example:
No cold outreach. Just copy-paste our email scripts and offer framework. If you can follow simple steps, you can succeed.
✅ Summary
| Element | Purpose | Example (Coaching Program) |
|---|---|---|
| Dream Outcome | Show desired result | “Build a six-figure consulting business without cold calls or paid ads.” |
| Perceived Likelihood | Build trust in the result | “1,700 consultants succeeded. Includes templates, coaching, and weekly reviews.” |
| Time (Time Delay) | Show quick results | “Land your first client in 21 days — or we’ll coach you until you do.” |
| Effort (Effort & Sacrifice) | Make process feel easy | “No cold calls. Just follow steps and use done-for-you scripts.” |
Hormozi’s Value Equation helps you build high-converting offers by maximizing desire and trust while minimizing effort and delay.
Use this framework in sales pages, webinars, and product descriptions to clearly communicate why your offer is worth buying, now.
4. PAS (Problem–Agitate–Solution) copywriting framework.
This model is direct, emotional, and effective for grabbing attention and driving action.
Problem
Start by identifying a specific pain point your audience experiences. Keep it real and relatable.
Goal: Make the reader say, “That’s exactly what I’m dealing with.”
Example (Product: Email Marketing Tool for Small Businesses):
Struggling to get people to open your emails? You spend hours writing newsletters, but no one clicks or buys.
Agitate
Make the problem feel urgent and painful. Dig deeper into the frustration or consequence of not solving it.
Goal: Build emotional tension that demands relief.
Example:
Each ignored email means lost sales. Your list grows, but your revenue doesn’t. You wonder if email marketing is even worth it anymore.
Solution
Present your product as the clear and simple fix. Focus on outcomes and ease of use.
Goal: Offer relief and motivate immediate action.
Example:
With ClickBoost, you get AI-powered subject lines, smart send times, and easy automation — all proven to boost opens and clicks. Start turning your email list into real sales today.
✅ Summary
| Step | Purpose | Example (ClickBoost Email Tool) |
|---|---|---|
| Problem | Identify clear pain | “Struggling to get people to open your emails?” |
| Agitate | Increase urgency and emotion | “Ignored emails = lost sales. You start doubting email marketing altogether.” |
| Solution | Offer clear relief | “ClickBoost uses AI to increase opens and clicks. Start converting your list today.” |
PAS works best for ads, landing pages, and cold emails.
It hooks attention by starting with pain, then intensifies it before offering your product as the fastest way out.
This emotional build-up increases conversions by making the solution feel urgent and necessary.
5. G.R.A.B. copywriting framework:
Guarantee – Results – Authority – Bonus
This model is built for credibility and conversion, especially useful on landing pages and checkout sections.
Guarantee
Start by removing risk. A strong guarantee lowers resistance and builds trust.
Goal: Make the purchase feel safe.
Example (Product: Online Course on Social Media Growth):
Try the course risk-free for 30 days. If you don’t grow your following, get 100% of your money back — no questions asked.
Results
Show exactly what the user can achieve. Be clear and specific. Use numbers when possible.
Goal: Create desire for the outcome.
Example:
Most students grow from 500 to 5,000+ real followers in 60 days — without paid ads or spending all day online.
Authority
Explain why they should trust you. Use credentials, experience, testimonials, or data.
Goal: Prove you’re credible.
Example:
This system is created by a growth strategist who has helped over 10,000 creators and small businesses grow their audience since 2018.
Bonus
Add an extra incentive to act now. Use limited-time bonuses, tools, or support.
Goal: Increase perceived value and urgency.
Example:
Enroll now and get a bonus template pack for Instagram Reels, worth ₹3,000 — free for this week only.
✅ Summary
| Step | Purpose | Example (Social Media Course) |
|---|---|---|
| Guarantee | Remove purchase risk | “30-day money-back guarantee if you don’t grow your following.” |
| Results | Show specific outcomes | “Grow from 500 to 5,000+ real followers in 60 days — no ads needed.” |
| Authority | Build trust through credibility | “Trusted by 10,000+ creators since 2018. Run by a professional growth strategist.” |
| Bonus | Add urgency and extra value | “Get Instagram Reel templates worth ₹3,000 — free this week only.” |
G.R.A.B. works best where the customer is close to buying but needs reassurance and a final nudge.
Use it in sales pages, product sections, and checkout pop-ups to remove doubt and boost conversions.
6. Hybrid Framework
When you combine 4P, Star–Story–Solution, Hormozi’s Value Equation, PAS, and G.R.A.B. into a single hybrid copywriting framework, you create a high-impact structure that touches every persuasive trigger: attention, emotion, logic, credibility, urgency, and value.
🧩 Hybrid Framework Breakdown
Here’s what the hybrid model brings together, step by step:
Hook the Reader (Star + Problem)
Start with a relatable STAR (main character) who represents your target audience and introduce their problem right away.
Example:
Meet Priya. A fitness coach with 5,000 Instagram followers — and zero paying clients. She was frustrated, burnt out, and ready to quit.
Agitate + Dream Outcome
Show how the problem affects their life. Then highlight the Dream Outcome they want — emotionally and clearly.
Example:
Each day, she posted content, hoping someone would buy. But nothing. She wanted just 10 high-paying clients to build a stable online coaching business.
Introduce Your Solution (Star’s Story → Your Product)
Shift into the solution by showing how your product helped the STAR move from pain to success.
Example:
Then she joined ClientFlow Pro — our 6-week program that helps coaches attract premium clients without DMs or ads. Within 21 days, Priya signed her first ₹50,000 client.
Add Authority + Proof
Build trust using stats, testimonials, credentials, or expert backing.
Example:
Over 2,000 coaches have used this method. Created by industry experts with a combined 15 years of client acquisition experience.
Increase Value (Hormozi’s Equation)
Dream Outcome: High-paying, consistent clients
Perceived Likelihood: Testimonials, system, guarantee
Time Delay: First client in 21 days
Effort: No ads, no DMs, just proven templates
Insert guarantee + bonuses to reduce perceived cost.
Guarantee + Bonus
Add a risk-free guarantee and time-limited bonus to close the deal.
Example:
Try it risk-free for 30 days. Don’t get a client? Get a full refund. ✅ Bonus: Join now and get our ₹7,000 Cold-to-Closed Client Script Pack — free this week only.
✅ Hybrid Model Summary
| Step | Purpose | Method Used |
|---|---|---|
| Star + Problem | Grab attention with a relatable story | Star–Story–Solution + PAS |
| Agitate + Dream Outcome | Increase urgency + create emotional desire | PAS + Hormozi’s Value Equation |
| Solution (Story-led) | Introduce offer as natural resolution | Star–Story–Solution + 4P |
| Authority + Proof | Build credibility and trust | 4P + G.R.A.B |
| Value Equation | Justify cost by increasing perceived value | Hormozi’s Value Equation |
| Guarantee + Bonus | Remove friction and create urgency | G.R.A.B |
🔥 Final Sales Copy Snippet (Putting It All Together)
Meet Priya, a fitness coach with great content but no clients. She tried everything — reels, freebies, hashtags — but still made no income.
Every ignored post crushed her confidence. All she wanted was a few high-paying clients and freedom from endless content creation.
Then she joined ClientFlow Pro. In just 3 weeks, she signed a ₹50,000 client using our ready-made templates and step-by-step system.
Built by client acquisition experts who’ve helped 2,000+ coaches grow — our framework delivers real results, fast.
If you don’t land a client in 30 days, you get your money back.
✅ Join today and get our ₹7,000 Bonus Script Pack free (expires Friday).
Your dream coaching business is closer than you think.
🎯 Why This Hybrid Works
✅ Hooks with story and problem
✅ Builds emotional urgency
✅ Proves results with social proof
✅ Reduces risk and delay
✅ Increases value perception
✅ Ends with a compelling, risk-free call to action
This hybrid model is your ultimate conversion weapon, ideal for landing pages, sales emails, VSL scripts, and product pages.
Conclusion
Simple, start applying these techniques today to see a significant impact on your SaaS business’s growth.
🎁 Free Prompt Tool
To assist you in implementing this hybrid model, we’ve developed a free ChatGPT Prompt: the Ultimate Sales Offer Generator. Ultimate Sales Offer Generator.
This prompt guides you through creating compelling sales offers by leveraging the combined power of the discussed frameworks.
It’s designed to help you craft messages that resonate with your target audience and drive conversions.
